. Strategic Objectives
   
    China's accession to WTO, economic competition from the domestic market expanded to compete the global market economy! Therefore, enterprises must take the sharp eyes and superhuman courage; to personnel. Technology. Manage the effective integration; to leading technology. Perfect quality, determine the "Double Dragon" brand building of the highest long-term strategic goal!
    Overall market for insulation glass industry. Gift Cup market. Vacuum containers and adequate daily industry research and analysis, be professional. Focus. Concentrate, work hard. Innovation. Beyond the self, and carefully build the industry leading brand!

. Strategic Positioning

     Brand Description: first-class "Double Dragon" new life environmental health
     A distinct new generation of marketing strategy and characteristics of the perfect formation and stability must be based on brand image positioning + + product market positioning and three-dimensional integration!
A. new chic yet classic look, pay attention to environmental protection in the use of functions. Energy. Health. Ssangyong ---- Image of Security
B. technological innovation as a means to make Ssangyong product appearance. The use and function of a new breakthrough, high quality and poor quality, highlighting the unique product positioning ----- Ssangyong
C. market-oriented, gift cup, based on the product mix. Selection and highlight the personality aspects of the production process, to achieve value for money, to suit the market needs to create "Double Dragon" environmental health class brand new life - --- Ssangyong market position

. Strategy to promote

    Ssangyong to promote a new spirit of international products, the pursuit of individuality. Health of the. Environmental protection. Fashion of the insulated cup / pot, gift cup, so in terms of several major brands to the public to pass information!
A. to the first class "Double Dragon" brand as the guide, with professional brand marketing planning think tank,
B. Books in the large-scale networks and services for brand promotion,
C. between the large-scale trade show product promotion,
D. The terminals in the super stores and the POP support
E. timely support of promotional gifts,
F. timely delivery and high-altitude media multi-party certification authority at home and abroad!

. Ssangyong Concept

    The core concept must be expanded to all levels of business management ideas and methods, so as to make full up, Ssangyong Ssangyong people around the core concept of the formation of the idea of a perfect system!
A. Personnel philosophy: people-oriented and do their best, people apply their bit, bit applicable to the people!
B. Quality philosophy: waste product is defective, the production process of the constant pursuit of perfection!
C. Management: value for money, and create the greatest value to exceed customer expectations!
D. R & D concept: the user difficult problem is our problem, innovative products in order to fashion!
F. marketing concept: customer needs is our pursuit, multi-faceted perspective of the market demand to know!

. Service

A. uniform and reasonable price system allows you to enjoy greater profits;
B. strictly regulate the market protection system allows you to remove the confusion in the market's troubles;
C. whole-sale tracking service system at any time for you to exclude confusing!

. Cooperative interaction

    Yu Gong Yi Shan, unity is strength! The ancients are still capable of that, let alone in the business trend of the new generation!
    Based on the concept of cooperation and win-win to build effective sales team league: we respected, employees and enterprises with a total disgrace wing, with a total retreat into. We advocate the same in the state and enterprises; career and family with in; the same in the individual and collective; competition and solidarity with the; pragmatic and innovative in the same; criticism and self-criticism with the.
    These can reflect the value of a strong brand appeal, internal to the integration core values, can be transmitted outside the enterprise and enhance the overall image! Unity is strength, showing that the overall value of a good team and level, making it a common sense of responsibility, professionalism and common goals in the implementation of the strategy to achieve greater industry effects more amazing!

. Terminal strategy

     "Enterprise is the production of capital, business survival is the culture, the development of enterprises is the strategy!" And end the strategy is particularly important, therefore penetrate the terminal. Advance companies win in the end is the key in the key!
    The alliance (integrated organization) --- the process of three-dimensional style of management to promote ---- ---- ----- fine job layout vivid ------ ----- implement a standardized kind of combination! The combination of thinking and a series of many corporate marketing strategy think tank terminal program detailed planning!